This Privacy Policy, which is governed by the Personal Information Protection and Electronic Documents Act (“PIPEDA”) and any applicable provincial legislation, applies to the operation of this website (as defined in the Terms and Conditions) provided by the Company (as defined in the Terms and Conditions). The Company is committed to respecting and maintaining the privacy of all personal information that is gathered through access to or use of the website.

This Privacy Policy applies in regard to personal information about you that is collected in conjunction with your access and/or use of the website, and references to "personal information" in this Privacy Policy only apply to personal information collected in such circumstances. The Company will only collect, use and disclose your personal information in accordance with the terms of this Privacy Policy.


IF YOU ARE LESS THAN THE AGE OF MAJORITY IN THE PROVINCE OR TERRITORY IN WHICH YOU RESIDE, YOU MUST HAVE ONE OF YOUR PARENTS OR LEGAL GUARDIANS REVIEW THIS PRIVACY POLICY AND AGREE TO ALL OF ITS TERMS AND CONDITIONS ON YOUR BEHALF. We do not knowingly retain any personal information about any individual under the age of 18 years of age and, to the extent permitted to do so by applicable laws, we will securely delete such information from our systems upon being requested to do so by a parent or legal guardian. We may, however, retain personal information about an individual that is less than 18 years of age where: (i) such individual has purchased a product through the website in regard to the cancellation of such purchase and retrieval of the underlying product sold to such individual; (ii) such personal information is relevant to litigation or potential litigation; (iii) such individual has undertaken any wrongful conduct or conduct that is otherwise actionable in regard to the exercise by the Company of any remedy or recourse available to it; and/or (iv) such retention is reasonable and otherwise permitted under applicable laws.

1. Why is personal information collected?
The following is a summary of the reasons why personal information is collected in regard to your access and/or use of the website:
personal information is required to make use of certain features of the website;
    - personal information is required to help us improve the website by better understanding how the website is being accessed and used by you and other end users;
    - personal information is required to help us assess products sold through the website and determine which products should be offered through the website and how such products may be improved; and/or
    - personal information is required to communicate with you in terms of inquiries that you may make or to send you promotional offers and materials with respect to the website, our products and/or those of third parties which we believe may be of interest to you. You may subscribe or unsubscribe from these promotional offers at any time by clicking the link found at the bottom of each e-mail or by updating your account settings. The Company will never disclose your e-mail address or any personal information about you to any third party without your express consent, except where required to do so by law.
    - to establish and maintain commercial relations and provide ongoing services
We may combine or aggregate any of the personal information we collect through access to and/or use of the website, offline, or elsewhere for any of these purposes, including delivering targeted advertisements that are based on your previous online activity on the website.

2. What personal information is collected and for what purpose is it being collected?
Use of the Website
The following personal information may be collected in terms of your access and use of the website or certain sections or features of the website:
    - You may be required to provide your name, e-mail address, mailing address and/or phone number when you request product information or contact us in regard to any issue in regard to any of our products;
    - You may be required to provide your name, e-mail address, mailing address and/or telephone number when you create a user account for the website; you may also have the option of providing additional personal information about yourself such as your future intentions in terms of product purchases or renovation projects, your age, marital status and other demographic information. We may suggest and recommend our or third party products to you based on your user profile generated by your registration information;
    - The website allows you to register for newsletters, events and other updates. If you choose to do so, you will be asked to provide your name and e-mail address and may receive an e-mail to confirm your registration and subsequent e-mail communications to provide updates and reminders and, in some instances, confirmation of your attendance. See above for information relevant to unsubscribing from e-mails containing promotional offers, which also apply to our newsletters, events or other updates sent en masse to customers of this nature.
    - Your use of social media networks and social media account names may be made known to us when you opt to "share" events you host or attend ("Events") via social media sites including but not limited to Facebook and Twitter. The website provides you with various opportunities, through social media, to "like" us or our content or products, to "share" information about our content or products, or to tweet about us, our content or our products. Doing so will reveal information about your social media account and your preferences. 
    - Certain features of this website may attempt to determine your geographical location through your IP address; these include the territory restriction feature which prevents access to the website or certain content from countries other than Canada. We monitor access to certain website resources and features by end users and other browsing patterns and history. Any such data will be anonymized and aggregated and will not be associated with you specifically.
    - In some instances, we may ask you to provide us with your feedback in terms of your user experience on the website, with respect to any dealings with any of our dealers or with respect to any of your purchases through the website. If you choose to provide us with such feedback, you agree that we may use it internally to assess any changes or improvements to the website, our products, our services (or those of our dealers), our operations, our pricing, our marketing materials and practices as well as our other business practices. If you provide us with contact information, we may contact you to obtain clarifications or obtain your further input.
    - Through the use of computer "cookies" we collect data such as your IP address, commercial browser type and version number, domain name, and specific webpages on the website which you have accessed.

User communications
When you send e-mail or other communications to the Company, we will use your contact information and whatever other information is provided in your communication for the purposes of our review, processing, redirection, escalation, and response to your comments or inquiries. These can include e-mails sent by you via the "Contact Us" feature to make inquiries or report abuse on the website; e-mails sent to personal recipients and authorized partners of the Company to share favorites lists; or sharing of favorites lists through social media platforms such as Twitter and Facebook.

Login Names and Passwords

Certain areas and features of the Website are accessible only to users who have been issued a login name and password (collectively "Codes") by the Company. For the purposes of accessing the website, the Codes remain the property of the Company and may be cancelled or suspended at any time by the Company at its discretion without any notice or liability to you or any other person.
The Company may in its discretion at any time require proof of the identity of any person seeking to access and use the website, and may deny access to and use of the website or parts of it or refuse to accept or act upon any communication if the Company is not satisfied with such proof.
If you have been issued Codes: (a) you are fully responsible and liable for the security of the Codes and any and all use and misuse of the Codes; (b) you will keep the Codes secure and confidential at all times and not disclose the Codes to any other person or permit any other person to use the Codes; (c) you will ensure that all uses of the Codes comply with this Agreement; (d) once you have logged-on to the Website using the Codes, you will not leave the computer terminal used to access the Website unless and until you have terminated the session and logged-off the Website; and (e) you will immediately notify the Company by telephone 416-996-1856 ext. 185 or email to: if you know or suspect that any Codes have been lost or stolen or become known to or used by any other person.

Clickstream Data & Links
"Clickstream Data" refers to information generated by the activity of users on the Internet based upon the websites and/or webpages they visit, links they click (on a site or in a hyperlink embedded in an e-mail or other electronic document) or features and services they use on a site.
The Company may also provide on the website or in e-mails or other electronic documents links to web pages on the website or on third party websites, and may track the path of these links as followed by the end user.
The Company uses this information to improve the website, e-newsletters, services and products it offers and to measure the overall effectiveness of our communications with customers and end users.
Log Data
When you visit the website, your web browser will send data about your computer's IP address, type of browser or version, and statistics regarding the time spent on the website (and/or on particular webpages or sections of the website) and actions performed on the website ("Log Data").
Log Data is usually only logged for a temporary period of time. Log Data may, however, be retained for security purposes such as to block users who are suspected of breaching the website's Terms and Conditions from further accessing the website.
Log Data may also be anonymized and aggregated to compile statistical information which may be used for operational, marketing or other commercial purposes.

3. Sharing of personal information
The Company will not share your personal information with any other third party except in the following instances:
    - with trusted third party service providers that the Company has retained that require access to your personal information in order to perform the services for the Company. These may include services in terms of the hosting, operation, and/or maintenance of the website (including any service or feature of the website), processing of any payment made in conjunction with any purchase of products made through the website, any fulfillment of any purchase of products made through the website, customer service, the undertaking of customer satisfaction surveys or with respect to other operational, marketing, financial, or technical matters;
    - to business partners and sponsors that may deliver marketing communications, promotional materials, or advertisements that may be of interest to you, which has been authorized through your consent;
    - with other third parties to whom such disclosure has been authorized through your consent;
    - where disclosure is required by law;
    - where disclosure is permitted pursuant to applicable privacy laws;
    - where disclosure is required for the undertaking of investigations regarding violations of the website's Terms and Conditions, and to prevent fraudulent activities and/or improper behavior; 
    - in conjunction with any outsourcing of the Company's operations or processes (or the repatriation of the foregoing);
    - in conjunction with any sale of the Company and/or any of its affiliates (or any amalgamation involving any of them), or any of its operations or parts of its operations; or 
    - in conjunction with any litigation procedures.
In all such circumstances, the Company will ensure that safeguards are in place in regard to such third parties: (i) to restrict use and further disclosure of personal information by such third parties to what is reasonably required to give effect to the purposes outlined above; and (ii) to prevent unauthorized access to as well as unauthorized alteration, disclosure and/or disclosure of personal information.

4. Where is your personal information kept?
Your personal information is kept at secure facilities and on secure servers owned and operated by third party service providers retained by the Company that are located in Canada and the United States. In addition, we may transfer your personal information outside Canada to our affiliates, business partners, and service providers located in other countries, in accordance with Section 3 above. By accessing and/or using the website, you consent to such transfer to, and processing in, Canada the United States and these other countries. The Company ensures that these third party service providers comply with all applicable Canadian law.

5. Use of cookies:
Cookies and other tracking technologies can serve to recall personal information previously provided by a web user. A "cookie" is a small text file that may be used, for example, to collect a user's information about website activity. Cookies are identifiers that are transferred to your computer's hard drive through our web browser to enable our system to recognize your browser. Cookies can only be read by the website that has set up the cookie. Employing cookies enables the web server for the website to recognize that you have returned to a specific page. This allows the Company to track the frequency of your visits and to design and configure the website to make it the most optimal experience for you as a user.
Most browsers are automatically set up to accept cookies. If you wish, you can reconfigure your browser's preferences to refuse all cookies or to indicate when a cookie is being sent. However, if you refuse a cookie, you may not be able to use some of the features available on the website or may need to re-enter previously entered information or selected website preferences. For more information about cookies, you may wish to visit

6. Do not track signals
We do not currently respond to web browser "do not track" signals or other mechanisms that provide a method to opt out of the collection of information across the networks of websites and online services in which we participate. If we do so in the future, we will describe how we do so in this Privacy Policy. Visit the following website,, for more information on this developing area.

7. How do we protect your personal information?
We have administrative, technical, and physical safeguards designed to protect your personal information. While reasonable safeguards and security measures are in place to prevent against unauthorized use, access, or disclosure of your personal information, the Company cannot guarantee that such safeguards are impenetrable from breaches. You assume the risk of unauthorized use, access, or disclosure of your personal information that may occur as a result of transmission over networks outside the control of the Company or access of encrypted information by unauthorized persons.
If you are a registered user, your user information and transaction history (which includes personal information) may be retrieved through access to your account. The risk associated with the foregoing can be mitigated by using strong a password and changing it frequently. You should take all reasonable steps to secure your account password from unauthorized disclosure and/or use.

8. Phishing and impersonation
"Phishing" refers to attempts made to acquire sensitive information and defraud online account holders. The Company will never request any personal information, including credit card information, passwords, usernames, or other login or financial information through unscheduled telephone calls or e-mails. If you have any doubt as to the legitimacy of any such solicitation, you should take reasonable steps to authenticate the solicitation by calling our customer service number, which is posted on the website. When authenticating a solicitation, please be mindful not to use any hyperlink or telephone number provided in the originating e-mail, as these may also not be authentic.

9. Social media sharing
By choosing to share Events via social media platforms (including Facebook and Twitter), information from your social media account may be collected. Your social media account information will not be shared with third parties, and the Company will not tag, post, advertise, or otherwise share any information through your social media account.

10. Links to third-party websites
The website may also contain third party hyperlinks. You acknowledge and agree that we are not responsible for the collection and use of your personal information by such third parties that are not under our control. We encourage you to review the privacy policies of each site you visit.

11. Retention of Personal Information
Personal information that is collected by the Company is retained for as long as the information is necessary, useful, or relevant for the realization of the purpose for which it is collected or obtained (as set forth in this Privacy Policy or as otherwise disclosed at the time of collection). 
Personal information may be retained beyond the realization of the main purposes for which it was originally collected (including, without limitation, completion of any transaction or termination of any account on the Website): (i) in regard to transactions effected through the website where such retention is necessary, useful or relevant for internal administrative, accounting, technical and operational purposes (including, warranty management, claim management and actual and prospective litigation); (ii) where the personal information is relevant to litigation or potential litigation; (iii) where such retention is required to comply with applicable laws and regulations; and/or (iv) where such retention is reasonable and otherwise permitted by applicable laws.

12. Account changes and removal
You may correct and update personal information on file with your user account at any time by logging in and making changes under the "Profile" section. Please note that previous information on file will continue to be archived by the Company.
Deletion of your user account will not automatically result in the destruction of all of your personal information. We may continue to retain such personal information to fulfill any outstanding orders, or for archival, security, and/or litigation purposes, or where required by applicable law.

13. Further information
If you have any questions about the Privacy Policy or have any concerns in terms of this Privacy Policy or the Company's compliance with this Privacy Policy, please contact our privacy officer at the following coordinates:
Liteline Corporation
90 West Beaver Creek Road
Richmond Hill
Ontario, Canada
L4B 1E7
Tel               416.996.1856 
Toll Free  1.866.730.7704
Fax              905.794.1990


Last updated: June 12th, 2017